Intro
In today's rapidly evolving luxury market, tracking search trends has become an essential tool for businesses looking to understand consumer behavior, preferences, and market trends. China is one of the largest luxury markets in the world and visualizing its search trends can be a valuable source of information for businesses.
One of the most popular search engines in China is Baidu, and the AdChina research tool enables users to view and analyze consumer search trends made on Baidu by the Chinese population. This tool is a powerful resource for businesses as they can utilize it to generate targeted keywords for their business.
Process
The AdChina.io marketing team in collaboration with Jing Daily wrote an article about Chinese luxury trends and relied on search trends from the AdChina Research tool. To make the article more engaging and visually appealing, I came up with a series of infographics that displayed the keywords and their categories as supporting graphics for the article.
Rather than just listing search trends by category, the infographics provided a clear and concise summary of the top keywords and their core categories. This approach enabled readers to quickly grasp the key trends in the Chinese luxury market and provided valuable insights into consumer behavior and searches.
Outcome
The resulting infographics were well received, and their clarity and precision detailed the top keywords and the core categories they belonged to.
Overall, visualizing search trends in any market is a crucial step for businesses looking to stay competitive in a rapidly evolving industry.
