About Winifred Amase

Who am I...
I'm an inquisitive individual who really loves using data to tell visual stories. I use my skills and experience gained over time to answer intriguing questions that have meaningful impact and spark interesting conversations.
When I'm not immersed in the world of design, you'll likely find me exploring the great outdoors on adventurous hiking trips. There's nothing quite like connecting with nature and finding inspiration in its beauty. And when it's time to unwind, I love diving into the captivating world of Asian dramas with their irresistible storylines. It's my way of getting lost in another world and discovering new narratives to spark creativity.​​​​​​​
At the edge of the world
At the edge of the world
Channeling my inner superhero
Channeling my inner superhero
Conquering 365 steps on Ado Awaye
Conquering 365 steps on Ado Awaye
Waterfall in a cave
Waterfall in a cave
The view is always breathtaking
The view is always breathtaking
My past...
In my previous role at a marketing consulting firm, I worked closely with cross-functional teams to conceptualize design styles, develop brand identities, oversee print production, and manage deadlines. I also took the lead in building and fostering an in-house design team across multiple locations, while effectively establishing a remote work culture. Along, the way I won a couple of awards for producing excellent work and pretty awesome emails and letters of recognition from my supervisors for topnotch productivity.
Later, as the sole designer at a SaaS-based company, I established a consistent visual identity across all touchpoints and analyzed industry-specific data from the platform to create compelling visualizations. Through close collaboration with the content specialist, we revamped the LinkedIn page with a combination of relevant posts, graphics, and infographics, resulting in a noteworthy 47% growth in LinkedIn followership within just six months.
What I'm doing now​​​​​​​...
Currently, I'm a Freelance Data Journalist at CoinGecko, where I craft insightful and well-researched pieces on the Cryptoverse. Also, I am a Visual Capitalist Creator where I publish insightful Infographics as part of the Creator Program Community.
I am actively searching for the best organization and team that can leverage my skills to their maximum potential and produce powerful and informative work that drives strategic decision-making.​​​​​​​
While I search for the proper company fit, I am working on a personal ongoing project where I tell stories with data from around the world specifically from African countries. I release an infographic every week on my Instagram and LinkedIn that answers questions I find myself curious about as I navigate my daily life. 
This project has been both an exciting and enlightening experience, allowing me to gain a better understanding of how to transform data into unique narratives and pushing me to remain consistent in my journey. 

Instagram feed on theamasedesigns

My core competence...
Although I work on many projects, I specialize in the following areas:
• Data visualization (including information design and infographics)
• Branding (including brand strategy, concept development, visual identity & storytelling)
• Editorial (including brochures, company profiles, reports, magazine and newspaper publications
Tools I use...
• Paper and Pen (can't do without them)
• Data Viz Tools (Flourish/ Raw Graphs/ Tableau)
• Adobe Illustrator
• Adobe InDesign
• Adobe Photoshop
• Figma
• Canva
• Microsoft Excel
• SQL
I invite you to join me on this journey of data-driven storytelling and let's create something incredible together. And if you ever need recommendations for hiking trails or Asian dramas, I'm always here to share some friendly suggestions!​​​​​​​
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