Intro
The AdChina research tool is an exceptional platform that enables users to view and analyze consumer search trends made on Baidu by the Chinese population. Being the most popular search engine in China, this tool is a valuable resource for foreign businesses that aim to generate targeted keywords for their business.
Process
As part of a marketing effort to demonstrate the tool’s power and robustness, our team decided to use the tool and analyze consumer trends and represent it in a detailed infographic.
For this project, I decided to focus on the plastic surgery industry, which has gained a significant amount of interest in China. Using the tool, I analyzed search trends in the first week of December 2022 to gain insights into the Chinese population's interest in plastic surgery and also to identify the particular demography that shared this interest.
Outcome
The resulting infographic provides interesting insights into audience segments, sectors of particular interest, and top search volume. Our findings reveal that the demand for plastic surgery in China is on the rise, with more and more people seeking to enhance their physical appearance.
If you want to access the AdChina research tool, you can check it out here. With this tool, you'll be able to gain valuable insights into the Chinese market, helping you to stay ahead of the competition and achieve your business goals.
A full infographic showing the Chinese population's interest in Plastic Surgery Industry
