Intro
Astrea Organics is a skincare line that is committed to using only organically sourced materials for their products. Currently, their product line includes black soap and carrot oil. With the singular mission of unlocking skin radiance using natural ingredients, the client needed to develop a brand concept that aligned with their values of all things natural and organic.
Objective
While many organic skincare brands have minimalistic and aesthetically pleasing branding, a number of them are almost indistinguishable in terms of using light sans serif or handwritten font. Astrea, which means "starry night" and is associated with purity, precision, and innocence, embodies the attributes of an organic-led brand. The main objective was to visually represent this meaning.
Outcome
The final brand was created to appeal to the primary target audience, identified as high middle to high-income females who prefer organic skincare products. Astrea Organics brand differentiates itself from other brands and its products by using the concept of a fluid wordmark logo and a unique pattern with bright and vivid colours.
Moodboard created for Astrea Organics
The pattern created for the brand further supported the brand's fluidity by using both organic shapes and free-flowing lines of female silhouettes. This pattern was produced on the packaging of the products which made it more easily identifiable and recognizable from its competitors.
