Intro
Unbound Sips is a black-owned luxury mobile bar and beverage service - serving weddings, special occasions and corporate events in the DC, MD and VA metropolitan areas in the United States of America.
Its mission is to provide luxurious experiences through quality bar and beverage services.
Objective
The client had a specific vision for their mobile bar brand, requiring vintage tones to convey luxury, uniqueness, and originality. They also sought a dynamic and flexible logo that could be used across multiple platforms, including a primary, alternate, and sub-mark logo.
Outcome
To begin the project, I conducted thorough research to understand the market space and its competitors. The insights informed the options I presented to the client, ultimately leading to the selection of the 'bottle cork' option. This option was created with retro fonts and warm colors, contrasted with dark colors to convey an air of luxury and sophistication. We ensured that the client's brand would be recognizable, unique, and timeless.
Moodboard for Unbound Sips
When designing the logo, it was important to consider that it would be used on various materials and surfaces. The various logo alternatives made it possible to maintain a consistent and cohesive brand identity across all platforms, ensuring that the logo created is memorable and easy to recognize.
The final process involved developing a comprehensive brand identity guideline to outline the different elements of the brand and their proper usage. This guideline ensures that the Unbound Sips brand remains synonymous with luxury, elegance, and quality.
The brand identity guideline created ensures that the client's brand is used consistently and correctly, ensuring that the brand remains strong and recognizable.
